With all the competition online, it is not sufficient to just have a website. You should follow all the best practices for the website structure, such as making the website mobile responsive. You should also focus on customer-driven content and review it periodically to ensure accurate information. An online presence is vital for any business.

Following are the key points you should know about your websites-

1. Make your site mobile responsive

Mobile responsiveness is highly critical for any website to be effective. According to a survey, people spend more than five hours daily on their mobile phones. Around one-third do all of their shopping via mobile devices. The mobile website of your business must offer a positive user experience.

If potential customers land on your website and find it difficult to read or navigate on a mobile device, they might abandon the website. A negative mobile user experience affects your website in search engine rankings. This makes it harder for the users to find through a Google search.

2. Make it easy to find

You need a domain name that matches your company name or one that describes your business somehow. You can also have multiple domains that point to your website. You can incorporate technical SEO best practices, content marketing and paid advertising campaigns to drive traffic to your website.

3. Place your contact information above the fold

If your business depends on the people who can contact or call your sales team, you should put that information where they can find it easily. The contact information should be visible, and it should be there at the top of the homepage. Thus, the visitors do not have to search for a phone number or an address if they want to contact the business.

If you use social media to connect with your customers, you can put your social links in the website header or the footer.

4. Keep your website pages uncluttered

The readers need to be able to put information in context, and if a website has too much information, it can overload and thus, you will at all not be able to retain the new information. You should be sure to use a good balance and graphics that present a clean page.

One way to keep the pages uncluttered is to cut the social widgets.

5. Headline

A website needs to be impressionable to its visitors within three seconds. This is where your headlines come in. A headline may be a few words, but it is one of your site’s most critical pieces of copy. Many types of people might visit your website, and it is essential to make a first impression on them. You should keep the headline simple and straightforward. 

Many people avail of the services of SEO Melbourne, a digital marketing SEO agency that provides different types of SEO services to the clients.

6.  Sub-headline

Your sub-headline should supplement the main headline by offering a brief description of what you do or what you offer. This can be done very effectively by zeroing in on a common pain point your product or services solve. 

For optimizing your headlines for mobile, you should use larger fonts to give the visitors a better experience. The small fonts could force mobile visitors to zoom in for reading and interacting with the content on your website.

The subheadings should follow the order of the hierarchy, H2, H3….H5 and you can have several of the headings.

7. Primary calls-to-action

The major goal of your homepage is to compel all your visitors to dig deeper into your site and move them down to the funnel. The CTAs should also be visually striking in a colour which contrasts with the colour scheme of your homepage.

8. Supporting image

You should ensure that you use an image that indicates what you offer and use images which capture emotion and tell the story you are writing. For optimizing your images for all the mobile users, you should use high-quality images that have a reduced file size.

9. Navigation

Your website design should be easy to navigate. The menu items should also be easily accessible from any webpage. The viewer should always know where they are on your website and have easy access to where they would like to be. A site map is a very great idea. This could sound elementary but most websites could be improved in this area.

10. Visual design

People are visually oriented creatures. Utilizing great graphics is the most impeccable way to make your website appealing. Your site has about 1/10th of a second to impress your visitor. 

11. Strong professional branding

Some businesses tend to underestimate the importance of branding. Everything your business represents should be cohesive right from your domain name to the colours you choose. This helps people identify and remember you and your business.

Your logo should also be professional. The colours, fonts and the imagery on the site should be the perfect reflection of your brand.

12. Compelling content

No person who lands up on your website wants to waste time through a handful of pages. They want to see valuable content that they can take away with them once they leave your website. Your content should leave an imprint on their mind. Compelling content is the only way to get more traffic.

Your content should be relevant to your customers. It should be informative and optimized for the search engines. You should think about what your ideal customer would want to know about your product and create web pages and blog posts around these topics. 

13. Google analytics

Google analytics gives you an ample amount of information about your website traffic. From the traffic source to the operating system, you will end up learning about your users. You can even set up goals like a visitor making a phone call or filling out a contact form.

It is very simple to set up Google analytics. Once you find your way around analytics, you can work your way up and increase your rankings.